Kelaya

With its rich culinary traditions, Thailand is home to some of the most delightful and crave-worthy foods on the planet. Kelaya, a fast-casual restaurant, brings a modern representation of the cuisine, with a great environment.

The concept comes from Thailand’s iconic atmosphere and vibrant culture. Whether you’re looking to try a completely new dish, or just want a reliable pad thai that will deliver traditional flavors, there’s something here for everyone.

At TWC we created the whole concept in-house by telling a story about Thailand’s street food that has long and continues to attract tourists from all over the world. Inspired by buddhist sculptures and South-East Asian visual elements, such as the elephant (known for bringing good luck). We also gave the branding a spin, by adding old stamp vibes that resembled postcards to deliver a vintage “traveling” feel to the whole experience.

Kelaya was born with the aim of bringing the true flavors of Thai food to Caracas, focused on achieving a unique proposal through the authenticity of its dishes, the restaurant and brand achieves a complete trip to the exotic flavors of the South-East Asian country.