Take Siesta

We all have too many things going on in our lives and in our brains. That’s why Siesta was born, a moment in your day where you can unwind and actually think about the things that really matter. Over the past few years, people have been experiencing the highest levels of stress and lack of sleep ever recorded. Plus, the pandemic has been a significant source of stress, as being in a constant state of worry is unhealthy in so many ways. 

After the creator’s personal experience seeing cannabinoids significantly improve our sleep and relaxation, Siesta made it their mission to make it easy for others to sleep better and relax naturally. The botanical drops harness the natural powers of CBD, CBN, and CBG to help you unwind despite the stressful world around you.

We produced a combination of colors transitioning to represent flowy, soft, dreamy vibes. Accompanied by sparkles and positive imagery to create a sensation of total relaxation and comfort. TWC aimed to create an aesthetically pleasing branding which would spark the attention of the Gen Z target. For the logo, we thought of portraying a person’s absolute moment of relaxation, which is how we introduced the man in a hammock! And the rest is history.