Le’ Chick

Le’ Chick is a take-out and delivery service restaurant specialized in all things “chick”. This cute little business is known for their three main leads, The “Golden Chick”, “Hot Chick” and the “Fit Chick” along with other quirky menu items. Join the chick club and get ready to enter fried chicken heaven.

Every meal is made and served to give you a fun experience that leaves you wanting more, which is why The Wave Concepts was inspired to create a cheeky and amusing diner-like feel to the brand's identity through bold colors and tones reminiscent of retro diner signs.

With a saturated market, full of new restaurant concepts popping up, standing out in the food scene is a challenge, so we decided we had to put our own spin on it by applying a little TWC magic. It all started with an apostrophe that became a rooster’s comb, paving the way to a fun-filled creative process in which we realized, with a menu offering three types of chicken sandwiches in different styles, it was only natural to create three bold personalities to represent the type of customer that would go for each one of the menu items, allowing the Chicks’ and their effortlessly cool personas to become this sweet spot’s protagonists.